Top 5 Fashion Games Performance in Romania Q2 2023

In the second quarter of 2023, the top 5 fashion games in Romania showcased diverse performance trends in terms of downloads, revenue, and active user engagement. Below, we delve into the specifics for each game, using data from Sensor Tower.

Fashion Battle - Dress up game experienced fluctuating weekly revenue, peaking at around $52 in mid-April and maintaining a relatively steady range between $22 and $51 for most of the quarter. Weekly downloads saw a significant drop from 18.6K at the end of March to 5.2K by the end of June. Active users followed a similar downward trend, starting at 42.9K and decreasing to approximately 21.5K by the quarter's end.

DIY Paper Doll showed a notable decline in weekly downloads from 32.5K at the beginning of the quarter to 5.2K by the end. Active users also decreased, starting at 54.1K in late March and ending at 27.5K in late June. Despite this drop, the game managed to maintain a relatively stable user base throughout the quarter.

Hair Salon: Beauty Salon Game had a more stable performance in terms of weekly downloads, with figures hovering between 4.7K and 11K. Active users saw a steady increase from 6.3K at the start of April to a peak of 15.3K in early May, before stabilizing around 11.7K by the end of June.

Makeover salon: Makeup ASMR faced a sharp decline in weekly downloads, starting at 6.7K in late March and dropping to 606 by the end of June. Active users followed suit, decreasing from 9.6K to 3.7K over the same period.

Paper Doll: Fashion Dress Up, a newer entrant, saw its weekly downloads peak at 23K in mid-May before settling at around 2.8K by late June. Active users showed a similar pattern, peaking at 23.9K and then decreasing to 8.9K by the end of the quarter.

These insights highlight the varied performance of fashion games in Romania during Q2 2023. For more detailed analytics and trends, visit Sensor Tower.